Evaluation Essay

The internet in the world of today holds a very important place. It offers everything from finding a good college to finding an elegant dress. It can offer good shopping sites, and the most wonderful part is that your order is delivered to your house. Women today prefer online shopping. Websites of different companies offer all the clothes online. When such websites are designed a lot of things are considered, to satisfy users. I will analyze the website of Guess, Express and Charlotte Russe in three ways, which are the websites designs and layout, variety of clothes and ease to zoom each item. The first way of analyzing the website is its design and layout. The design of such websites should be very appealing and actively engaging. Beginning with Guess, it has an extremely appealing layout and design. The best part of this website is the slide show of four slides that runs on the home page. Each model is wearing an attractive outfit with good makeup. It provides very clear options for the buyer. The website of Express is a decent one. All the tabs are labeled very clearly just as Guess, but instead of a slideshow there is picture of four models, and discount coupons. Slide shows grab the attention of buyer and actively engage them, so it was a minus for the express. Charlotte Russe’s website is the worst; there is not a single model on the home page rather it says twenty five percent off. It would have been better if that was written in a corner with some model dressed up nicely in center. The web layout is pretty much same as rest; however there are pull-down menus, neither Guess nor Express has that feature. I believe pull down menus are more comfortable for the buyer because instead of first choosing ‘women’ and then going for ‘jeans’ or any desired option, one can simply place cursor on women and choose the option from pull down menu. After looking at all features Guess is most appealing to me and Charlotte Russe is least, however in the layout Charlotte Russe is pretty good compared to Guess and Express. My second way to analyze is the variety of clothes they had in each section. To begin with Guess, for example if the option of jeans is clicked in women’s section then eighty-seven different denim jeans are displayed. This provides a wide range of options for the buyer to choose from. The website of express has more types of jeans than Guess like capris, shorts, skinnies, etc, but the number of jeans was less. Express offers sixty jeans while Guess offers eighty seven-jeans. On the website of Charlotte Russe, if the option of jeans is clicked then it also shows sixty different jeans just like Express; therefore, in quantity Express and Charlotte Russe are the same. However Charlotte Rusee has the only four types of jeans which are way less than Guess and Express. Therefore in variety Guess was the best while Charlotte Russe was not as good, with Express in between the two. My third way to analyze is the ease of zooming each item. Beginning with Guess, it offers three ways to look at each jeans: front, back, and side. All three options are displayed vertically on the right side. As soon as the cursor is placed on jeans it forms a small square, and the part in square is zoomed and showed. This is a plus point for its website as it was really easy to see the jeans clearly through this feature. Besides this, a detailed description of jeans was provided on the left side, which also told about its finishing, etc. The jeans of Express could also be viewed in three different ways however, the cursor did not form a square, and rather there was the traditional zoom in and out sign on the corner. The zooming of Guess is far better. The description is present, but it is not as detailed as it is at Guess. Charlotte Russe was the same as Express. It had the same traditional zoom in and out system, with much less descriptions. Therefore I think that Guess is far better, and both Express and Charlotte Russe are nearly same. According to these criteria I would say that the website of Guess is best. The designing of website is appealing, has a huge variety and also it is easy to zoom the item. Express and Charlotte Russe are more or less the same. However, the website of express is better in design, while Charlotte Russe has a better layout. So, I think the two are nearly same.