Apple Corporation Marketing Strategies Essay Example | Topics and Well Written Essays - 3000 words - 1

Apple Corporation Marketing Strategies - Essay ExampleThe paper tells that Apple was rated as the most admired company in the United States.As such, the securities industry is appreciating the performance of the company, especially when focusing on the production of consumer electronics. Late in 2013, the companys brand was considered the most valuable brand, after strap the Coca-Cola brand. From this information, it is evident that Apple has been making an immense improvement in the grocery store, in concern to its performance, production and market prevalence. In the initial strategies of introduction of the company, it was dealing with computers. The most prevalent computer produced by the company is the mackintosh computer. While producing the Mac line of computers, the company was known as Apple computer Inc. even though the company was making immense progress in the line of computers, the company felt the need to increase its business model. This is by introduction of bette r products, depending on the market demand. Since the company is indebted to serving its customers, it contribute an approach of initiating a new line of products to fit the market needs. It shifted to production of consumer electronics, which were gaining prevalence in the market in the wake of 2007. Similarly, the company had to change its call forth, to reflect on the products and services that are offered to the market. This prompted the introduction of the name Apple Inc. The corporation has various market strategies that are optimising its performance in the market. Apparently, the company has been recording a steady improvement in its performance, especially after introduction of the consumer electronics. For example, the corporation has retail stores in oer 14 countries in the world. As such, they have over 408 retail stores in the whole world. This is an initiative to agree the market niche of the corporation is widespread in the world. With an increased market niche, th e company is likely to make a better performance. As a fact, consumers in the market are attracted to products due to proximity to the stores.