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Saturday, March 2, 2019

Matrice Swot of Coca Cola

Internal * Strenghts1/ partner with big companies (Mac Donalds)2/ Excellent strategy3/ change production lines4/ Unique taste5/ Worlds leading brand * Weaknesses1/ harvest-feast not healthy2/ The target group of the CC company are in general younger people. / Taste differentiation4/ Sluggish performance in North America5/ miss of popularity of many Coca Colas brands External * Opportunities1/ advertise its less popular products2/ Acquisitions3/ spoil out competition4/ It can to return nutrient in the future5/Growing Hispanic * Threats1/ New drink competitor suck appeared gradually2/ Intense competition (ex Pepsi)3/ legal issues4/Dependence on bottling partners5/ The economy nowadays is depressing actually, and the poor economy may affect the consumers to purchase undecomposed Strenghts Weaknesses Oppor-tunities S5/O5. Knowing that Coca-Cola is a brand leader in his trade it ordain be easy to continue to have a growing market in South America. S1, S2, S3, S4, S5/O2, O3, O 4. It may also invest in the launching of food and continue to buy the competition and gain tender market. wholly of this because coca-cola has a unique taste, it is followed by contacts (like MacDonald), his strategy is great and it has a alter production lines. W1/O3. Like everybody knows, Coke is not really good for your health.However everyone knows that Coca-cola was primitively sold in pharmacies for stomach ache. Maybe that Coca-Cola could buy the competition, which is not tarnished by this reputation. W2/O4, O5. Even if they are young people who are targeted by coca cola, by exploiting new markets and new products, coca-cola can expand his target, as if they provide food. W4/O5. I think that these tests have to be performed in a verdant growing for coca-cola (ex Hispanic) before embarking on a stagnant market (North America) Threats T1, T2/S5, S3 .Although lately many competitors appear. Coca cola is the conceptionwide leader and can buy them, crash them, or ignor e them. This is not the case of Pepsi who is already alike big, and then why not plays on the diversification of the products of coca-cola (many different products) which is not the case of Pepsi. T3, T4/S2. As regards the jurisdiction, they could still and always try to improve them strategy, which is already excellent, it is the same thing for such bottling partners. T5/S2.As for the world economy, it is less important, being the world leader and with an excellent strategy, I can continue to win customers. T1, T2/W5. To act down the new competitors on the market, coca cola have to launch all the drinks he offers, as many are ignored and coca-cola has the cypher for put these drinks forward. This will permit at coca-cola to be apart from another(prenominal) major competitors such as Pepsi etc T3/W3. Legal problems are present, knowing that coca is not developed in regard to health.For this strategy (already good) coca mustiness to be improved, and do not forget that a wide point of product is already present in coca-cola by passing of coca zero until coca light. T4/S5. In terms of bottling partners, this must be a part of the strategy of coca-cola who is world leader and who has the capabilities to invest in bottling, the psyche is it is worth the trouble it? T5/W5. About the economic crisis, I think Coca-cola is a global leader, so he has just to try to conquer new markets such as South America and to develop his others annexes brands who miss of popularity

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