Energy Drinks Customer Analysis Essay

zippo draws consumers atomic number 18 generally bellow 35 years of get along with. The fabrication channelizes teenagers, young adults and athletes. Workers atomic number 18 also included in the market instalment for this intersection. As regards to customers description, new-fangled studies has transfered out that 65% of susceptibility markets atomic number 18 staminate (Energy Drinks Market, n. d). Consumers are usually single with an average income ( key cultivation Organization, 2009, p. 8). Nowadays, energy drinks are very popular among teenager students. As confirmed by Bahrain important Information Organization webpage (CIO), students rate is 174.98 per 1000 population. This is a braggart(a) percent fetching into account the very small population of Bahrain. Furthermore, commonwealth at this period of age are vigorous known to be very outgoing and active but with increasing burdens of daily studies they draw very busy and in take for a fast and sound rising slope for their energy. Similarly, athletes are mostly young adults and students at the same sentence. They sure need energy drinks to build their bodies and to provide them with more strength to example their favorite sport.Added to that, workers constitute the third collapse of energy drinks customers. They use energy drinks rather often, especially the ones with two jobs or more or a full while job. Working in these fields beats so tire out which creates a need for more energy and it is obtained by energy drink consumption. For students energy drinks are intensively consumed during midterm or final exams period. Teenagers become nervous and very tired due to the cracking pressure make by hard work studying.A recent study shows that one-half of college students consume at least 1 energy drink per calendar month (M. A. Heckman, K. Sherry, and E. Gonzalez de Mejia, 2010). Students expect that this would help them gain more energy in set of the amount they have lost . Added to that, athletes need energy drinks before big matches or during tournaments. They aim to gain extra power in order to be able to exercise more and to go on with their games. The customers situations mentioned above forget certainly cause high demand on this crossway in energy drinks market.Whats more the dispersion of the product in Bahrain provide be on several(prenominal) places around the country. Hyper markets, pharmacies, universities and colleges, gyms and also sport clubs are all ideal places to introduce the product as the tierce primary(prenominal) customers frequently visit those locations. Briefly, market segment for energy drinks is growing well and ready for invigorated products. 2. 2 Customer Description At the time we come to think about energy drinks consumers, we must determine which collection is in real need for the product.Every person is exposed to the devolve of daily life which often comes with hard studying or overwork. young person though , are the most affected group of sight as they endorse more from the insufficient amount of energy caused by lack of remainder and hard work (Target Group for Energy Drink Ads and the Market, n. d). Granted, a great number of people are working longer hours and appear to entrust busier and more stressful lives however their bodies often female genitaliat escape because they are often also making poor food and life-style choices (J. Davies, n. d, paragraph 1).For energy drinks consumers, motivation depends on how often they actually need to satisfy their wants and needs. However, many campaigns were started by lead energy drinks companies to stimulate motivation. Nevertheless, this target market is mostly consisted of male consumers who mostly believe in the seriousness of energy drinks claims. As a consequence, energy drinks are basically targeted towards straightaway generation (Target Group for Energy Drink Ads and the Market, n. d). 2. 2. 1 Geographic the product will hi t units with the largest amount of populations in Bahrain.As demonstrated in the table bellow, the volume of the population is concentrated in the three governorates Capital, Central and Northern. Administrative units, figure 1 Northern Central Capital Muharraq gray Southern Map of The Administrative Units Division, figure 2 Moreover, all three are located in the upper side of the country (figure 2). As explained in further point of this report the product is a new brand of Coca Cola Co. The Cola factory is located in Salmabad an industrial area in Bahrain (Wikipedia, 2010). This would be the start point of the distribution process.Then, the product will be delivered to universities, one of the largest places of students gatherings for example University of Bahrain, Bahrain polytechnic and AMA. The product will be available in campuses whether in canteens, small moth-eaten stores or even cafeterias. Also, athletes can easily find the product in gyms and other sports halls. Furthe rmore, famous hypermarkets such as Geant, Lulu and Carrefour Hypermarket will be the ultimate seller for the product. All three types of customer can simply find the product in one of these locations.2. 2. 2 demographic To start with, market segment for energy drinks is targeted at group of people in their late teens to early thirties. The age group is determined mingled with 18 to 34 years of old. Age Groups Both Sexes Males 15 19 70,363 35,961 20 24 102,341 60,497 25 29 151,173 102,994 30 34 139,108 93,838 broad(a) 462985 293290 Figure 3 The data in this table is retrieved from Bahrain Central Information Organization This table presents the population of both Bahraini and non-Bahraini residents in the age group of 15-34.The third column illustrates Males numbers since the majority of consumers belong to this gender. fit in to the above table, the total population of this market segment is estimated by 462985. roughly 293290 are men which mean they are more than the half o f the full(a) population. There are three main occupations for this crowd they are students, athletes or busy employees. The statistics of Supreme Council for Woman SCW shows that the average age of first conjugation for men is 26. 4. This indicates that group A are still single charm are married.The statistics also confirm that most families in Bahrain include 5 to 6 members. This proves that consumers typically have a medium size family. Whats more, the first group of consumers is supposed to be high school seniors, recent graduates or college students. On the other hand, group B members are usually universities graduates and new employees. It is proven that customers are willing to pay more per fifty in return they expect to receive a satisfactory boost of energy (staff reporter, 2006, paragraph 5). 2. 2. 3 Psychological Characteristics There are several behaviors that characterize energy drinks customers.They are always seeking for more energy. Those consumers are very practi cal and always thinking of having fun. However, they can easily be tired out by daily duties and work. Especially if they are students with part time jobs or sport activities for athletic students. Added to that, workers who have two or more jobs or work in a full time job can also be jeopardized to continuous pressure and each day stress. Therefore, energy drinks becomes the savior for them due to the immediate power that helps them prepare their low energy and persist the day normally. 2. 2.4 Behavioral Characteristics The majority of energy drinks customers are young people. Their love for life and hyper is what really fall apart them. Whats more, energy drinks consumers are described to be really outgoing and very active. This crowd is always trying to find a pause way to enjoy their selves. Another thing is that, this group like speed, flash, and come in thrill which can be obtained by most energy drinks taking into account the important role of bold packaging in gratifyi ng customers taste (Packaging Schemes & Energy Popular Drink Designs, n. d).Nevertheless, in some point of the day they can get really busy which upset quite a large number of them and prevent them from completing their activities. This is where the energy drinks market takes place of forming a reliable renewed source of body energy.References 1. Energy Drinks Market. n. d. Retrieved from http//researchwikis. com/Energy_Drinks_Market 2. Bahrain Central Information Organization. Page. 8. 2009. Retrieved from http//www. cio. gov. bh/CIO_ARA/English/Publications/Bahrain%20in%20Figure/BIF2007_2008. pdf 3. M. A. Heckman. K. Sherry. and E. Gonzalez de Mejia. 2010.